This is very simple:
I take a black image
I Put a point with Paintbrush, with this options:
Diameter: anything
Hardness: 100%
Spacing: It is not important
Mode: Dissolve
Opacity: 50%
Run Luce without “Add source”
I resample it for toggle pixel effect.
Make the background layer black, and write on another
layer (photoshop make it in automatic) your text, on write (image 1). Duplicate
and rasterize the layer. And doing luce on back layer (image 2).
Now create a new image, and do it more greater of you
original, width equal 2 time original width and height equal 4 time original
height, or other, and doing the Render->Clouds, remember: if you use power of
2 for dimension, the result image will be tileable. Resample the image to
original dimension (without “Constrain Proportions”), use Levels and curves (In
the example I don't use curve) to adjust the cloud (image 3). Copy this image on
a layer between copies of text, and use Blend mode Multiply (and try other ;) )
(image 4).
On site title, I doing the cloud tileable and
move it.
Take
an image, I take an old photo of a motor same model of mine. Make the contor if
it don't have (for do it, I duplicate the background layer and with the magic
wand I select and delete the white areas). 

